Pitbull once partnered with Walmart to promote his energy drink through a social media campaign. The idea was simple: whichever Walmart store received the most Facebook “likes” would earn a personal visit from the rapper.
The campaign was expected to send him to a major city, but the internet had a completely different idea.
Online users teamed up to turn the promotion into a prank, rallying votes for one of the most remote Walmart locations in the world — Kodiak, Alaska. Surprisingly, the small island town won by a landslide, sending the international superstar thousands of miles away from the typical celebrity spotlight.
Rather than canceling or ignoring the result, Pitbull fully embraced the joke. He traveled to Kodiak, visited the store, met local fans, and transformed what started as an internet prank into one of the most memorable publicity moments of his career.
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